Virat KohliCricket Brand EndorsementsIndian Cricket PlayersSports Business
Virat Kohli Declines ₹300 Crore Deal With Puma, Ends 8-Year Association
Virat Kohli Officially Ends Partnership With Puma
In a major off-field development, Indian cricket superstar Virat Kohli has officially ended his 8-year-long partnership with sportswear giant Puma, according to a report by the Times of India. The association, which was worth around ₹110 crore, has now concluded despite Puma offering Kohli a massive ₹300 crore deal for the next 8 years. However, Kohli chose not to renew the contract.
Kohli Joins Agilitas Sports: A New Beginning
Not Just a Brand Ambassador, But an Investor
Kohli has now joined hands with a new Indian athleisure brand named Agilitas Sports. What makes this move even more interesting is that the company was founded by Abhishek Ganguly, the former head of Puma India. Kohli will not just endorse the brand but also be an investor, signaling a strategic shift in his brand partnerships.
This move indicates Kohli’s vision to build a new global identity in the sportswear space, where he’ll have creative and financial involvement in shaping the brand’s future.
Puma Confirms Departure and Bids Farewell
Puma confirmed the end of the long-standing collaboration with Virat Kohli. In a statement, a spokesperson from the company said:
“PUMA India confirms the end of its longtime partnership with cricketer and brand ambassador Virat Kohli. It was a wonderful association spanning several years, filled with outstanding campaigns and path-breaking collaborations. We wish Virat all the best for his future endeavors.”
The brand also emphasized that it will continue to invest in the next generation of athletes and work towards building the sporting ecosystem in India.
Kohli’s On-Field Form in IPL 2025
Leading RCB With the Bat
While making major brand moves off the field, Virat Kohli is also delivering with the bat. Playing for Royal Challengers Bangalore (RCB) in IPL 2025, the 36-year-old batter has scored 180 runs in his last five innings. Fans are eagerly waiting for his next match against Rajasthan Royals (RR) on April 13.
🌐 Read More: PUMA’s Official Statement on Virat Kohli Exit – Economic Times
