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RCB Becomes First IPL Team to Reach 20 Million Instagram Followers
Royal Challengers Bengaluru Sets New Social Media Benchmark
Royal Challengers Bengaluru (RCB), one of the most popular franchises in the Indian Premier League (IPL), has achieved a historic milestone by becoming the first IPL team to amass over 20 million followers on Instagram. This achievement underscores RCB’s growing dominance not just on the field but also in the digital space, where fan engagement has become a crucial metric of a team’s popularity.
RCB’s massive social media presence has further strengthened its brand value, making it a digital powerhouse among global cricket franchises.
Surging Past Rivals: RCB Leaves CSK and MI Behind
A Rapid Rise in Follower Count
RCB’s journey to 20 million followers has been nothing short of extraordinary. In early April 2025, the franchise crossed the 18 million mark. Within just a few weeks, RCB saw a massive surge in engagement and followers, pushing them past 20 million by the end of May. This rapid growth came on the heels of surpassing two of the most decorated IPL franchises — Chennai Super Kings (CSK) and Mumbai Indians (MI).
By overtaking these teams in social media following, RCB has now claimed the top spot in the IPL’s digital fanbase rankings. The team’s emotional, vibrant, and interactive digital strategy is clearly striking a chord with fans of all ages.
Read about RCB’s key 2025 match victory here
Winning Fans Beyond the Boundary: RCB’s Content Strategy
One of the key elements behind RCB’s success on Instagram is its fan-centric content strategy. Unlike many teams that focus purely on match results and statistics, RCB has chosen a more intimate and engaging approach.
Content That Connects
The franchise regularly shares behind-the-scenes content, heartfelt player moments, quirky videos, interactive quizzes, and fan campaigns that keep followers engaged year-round. This digital approach ensures that RCB fans feel connected to the team, not just during the IPL season but throughout the year.
This strategy also plays a significant role in strengthening the team’s global appeal and attracting new followers across different demographics.
RCB Management Credits Authentic Fan Engagement
In an earlier statement this year, RCB’s Chief Operating Officer, Rajesh Menon, attributed the franchise’s digital growth to consistent authenticity and a deep connection with fans.
“We aim to be present in our fans’ lives every day. Our content is about being relevant, authentic, and celebrating the team’s core identity. Our fans are not just viewers—they’re a part of our story,” said Menon.
This approach has created a powerful feedback loop of content and engagement, fueling further growth in follower count and interaction levels.
Victories on Field Amplify Online Popularity
RCB’s recent performances in IPL 2025 have also played a vital role in boosting their social media following. One of the most talked-about moments this season was RCB’s sensational win against Chennai Super Kings at Chepauk—a ground where they had never won in 17 years.
This breakthrough victory sparked a digital celebration among fans, resulting in a massive spike in likes, shares, and new followers. As of now, RCB stands third on the IPL 2025 points table, with a decisive final league match against Lucknow Super Giants (LSG) on May 27.
Check RCB’s Instagram growth data via Social Blade
A New Era in Cricket Fandom
With its 20 million Instagram milestone, Royal Challengers Bengaluru has redefined what it means to be a cricket franchise in the digital age. The team’s strategy of connecting with fans on a personal and emotional level, combined with on-field performances, has created a loyal and ever-growing community.
This is more than just a social media statistic—it’s a reflection of how RCB has turned fandom into a movement.
