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IPL 2025 Advertisement Revenue Expected to Cross INR 6000 Crore
IPL 2025 Set to Break Records with Unprecedented Ad Revenue
The Indian Premier League (IPL) 2025 season is on track to surpass all previous financial benchmarks, with advertisement revenue projected to exceed an astonishing INR 6,000-7,000 crore. The league, known for its massive viewership and sponsorship appeal, is expected to generate record-breaking earnings through various revenue streams, including television broadcasting, digital media rights, team sponsorships, and on-ground promotions.
JioStar to Dominate Digital and Television Advertising
Merging of Jio and Hotstar into JioStar
Ahead of IPL 2025, Jio and Hotstar have merged to form a unified streaming platform, JioStar, which will serve as the exclusive digital and broadcasting partner for the tournament. This move is expected to significantly enhance viewership numbers and advertising potential, leading to increased revenues for both stakeholders and advertisers.
Advertisement Revenue Forecast
Industry analysts predict that JioStar alone could amass up to INR 4,500 crore from advertising, an increase from last year’s estimated INR 4,000 crore. The seamless integration of digital and television broadcasting is expected to create an expansive advertising ecosystem, attracting global and domestic brands looking for mass consumer engagement.
IPL Franchises to Earn Big from Sponsorship Deals
Team Sponsorships to Generate INR 1,300 Crore
The ten IPL franchises are also set to benefit from the soaring revenues. Media reports indicate that cumulative sponsorship earnings across all teams could reach INR 1,300 crore. Top franchises such as Mumbai Indians, Chennai Super Kings, Gujarat Titans, and Royal Challengers Bengaluru are expected to secure between INR 100 crore and INR 150 crore each through sponsorships and endorsements.
BCCI’s Central Sponsorship Revenue
In addition to franchise earnings, the Board of Control for Cricket in India (BCCI) is poised to earn between INR 800 crore and INR 900 crore from central sponsorship deals. This revenue will be derived from long-term contracts with major brands seeking to capitalize on the tournament’s unparalleled viewership numbers.
KKR Names Ajinkya Rahane as Captain for IPL 2025
Rahane’s Return to Leadership
Defending champions Kolkata Knight Riders (KKR) have officially announced Ajinkya Rahane as their captain for IPL 2025. Rahane, a seasoned Indian cricketer, initially went unsold in the first round of the mega auction but was later picked by KKR in the final rounds. With his vast experience and leadership skills, he is expected to play a pivotal role in guiding the team towards another successful campaign.
KKR to Wear Golden Badge as Defending Champions
In a special tribute to their championship victory in IPL 2024, KKR players will don a golden badge on their shoulders throughout IPL 2025. This emblem serves as a mark of recognition for their achievement and as motivation for the team to defend their title successfully.
With a combination of high advertisement revenues, lucrative sponsorship deals, and strategic partnerships, IPL 2025 is set to be one of the most financially successful seasons in the tournament’s history. The introduction of JioStar and the increasing digital viewership are expected to elevate the league’s commercial value, making it an even more attractive proposition for global investors and brands.
